Although resistant and durable, denim remains infamous for consuming excessive amounts of water and dyes. From the very beginning, we were conscious of this problem and have chosen an environmentally conscious denim atelier to source our denim in Japan. Our atelier currently recycles 99% of the water it uses!
We want to push further. Our Make Denim More Sustainable movement aims to take positive actions throughout time to support this cause. Interested? Be part of the first step!
STEP 1 DENIM COLLECT
Join us on Saturday 20 October at our Brussels Studio between 13:00 - 19:00 for our big DENIM COLLECT. Simply bring your old denim or cotton clothes and enjoy some quality time with us at the studio while you give your clothes a new life! Everyone is welcome, for one day only, children and men are allowed in our denim wardrobe for women. This is also the perfect opportunity for you to discover our new collection Blue Velvet.
To show even more love, we will give away coupons for free shipping and -15€ off your next online purchase during the event.
STEP 2 UPCYCLING DENIM ATELIER
The next step involves you creating your own denim piece in an atelier organised and supervised by Alexandra JACMIN. This atelier will take place early the following year, giving us the time to recycle your old jeans into new fabrics. During the Local Denim Collect you will get the chance to pre-register for this denim atelier. Places are limited so do not miss your chance!
Be part of our new journey!